Image-heavy to conversion-ready

Image Optimizer

Simplify and automate image optimization to deliver fast, high-quality visuals for image-heavy sites and apps. In just a few clicks, you can replace manual processes, cut costs, and accelerate page loads to boost conversions. Always look your best—on any device, every time.

Benefits

Better performance, better user experience

Fastly's Image Optimizer helps you improve performance without sacrificing user experience. Enhance image-heavy sites' page load speeds with optimized images, transformed and delivered at the edge.

Transform and serve images faster

Offload image transformation to our powerful edge cloud platform. When an image is requested, we resize it, adjust quality, crop/trim, change orientations, convert formats, cache, and deliver, all on demand. This eliminates latency and allows you to improve page load times, bolstering your site’s performance.

Cut infrastructure costs

Lower egress costs by caching more images at the edge. Eliminate expensive image transformation applications and servers at your origin. Save on storage costs by storing one source file and generating the optimal image on demand. Take savings a step further by leveraging zero-egress Object Storage.

Delight your users — and team

Image Optimizer delights your site’s visitors with fast-loading pages — and lets your dev team focus on more fulfilling work than optimizing images. Quick and simple setup and maintenance means immediate results and less headaches.

LoveHolidays
Travel and hospitality

“We measured a 10-15% reduction in image size for all our core images, quite a bit smaller than WebP, which then reduces our bandwidth usage.”

David Annez

Head of Engineering

See Image Optimizer in action

See our real-time image manipulation service in action! Select an image to the left to compare the optimized image with the original. Our Image Optimizer comes with a set of out-of-the-box configurations to instantly optimize your images for performance and speed. Get even more out of Image Optimizer with additional transformations for even better performance and scalability of design resources.
Original
Optimized
Photo credit: Fabiana Gutierrez (Fastlyan)
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Full format comparison

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★ Indicates the best optimized configuration available for your device.
☆ Indicates the default optimization without any configuration.
¹Time to load is measured in milliseconds based on a 33.4 Mbps download speed.

Looking for more?

Effortless Image Optimization

To compete on the internet, speed is critical. Users expect websites to load instantly, and sluggish performance can lead to high bounce rates and lost revenue. Fastly can help you optimize your images, which make up a huge part of your web page or application’s total weight, and deliver lightning-fast experiences to your audience.

Read the ebook

Ready to start optimizing?

See our real-time image manipulation service in action!