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Improve performance, get user intel with GeoIP | Fastly
In a previous post, I discussed the benefits of Fastly edge modules. Among those listed is GeoIP / Geography Detection, which is useful for any company (especially those in ecommerce, hospitality/travel, and media) that needs to segment content delivery based on geographic location.
Fastly’s edge modules that will power your ecommerce site
Ecommerce companies face challenges that a content delivery network built on Varnish can help address. To stay competitive and relevant, ecommerce websites and applications need to be able to target specific content to specific users (based on location, language, or browsing preferences), tailor content delivery depending on which device a consumer is using, and prioritize shoppers based on actions they’ve taken within a site or app.
Boost Cache Efficiency with Origin Log Analysis
If you want to increase the efficiency of your Varnish (or Fastly) cache, you need to figure out what traffic is not cached. By definition, any traffic that reaches your origin is not cached, and thus worthy of investigation.
