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Yottaa Yottaa is a web performance company specializing in optimizing e-commerce websites to enhance the customer experience and drive key performance indicators. With a focus on speed and security, Yottaa helps businesses maximize their online potential through innovative solutions built on Fastly's infrastructure.
yottaa.com
Industry: Ecommerce, Software & service
Location: North America
Customer since: 2015
Favorite features
Fastly CDN
Compute
Next-Gen WAF
Image Optimizer
Yottaa boosts e-commerce performance and security with Fastly's edge capabilities
The challenge
As e-commerce continues to grow, retailers face increasing pressure to deliver fast, secure, and reliable online experiences. Yottaa is a web performance optimization company that enhances web performance of eCommerce websites by boosting speed, security, and reliability. Having served the e-commerce and retail sector for over a decade, Yottaa currently works with 1500+ leading e-commerce brands, but recognized the need to evolve its offerings to meet the changing demands of the market.
"Our customers want their sites to load before shoppers even go to the website. Sub-second response times are crucial," said Benjamin Trafton, VP of Client Services at Yottaa. "Page load time is a critical metric everyone's trying to improve, along with Google Core Web Vitals for search engine optimization and paid marketing rankings."
Yottaa faced the challenge of transitioning from its own edge infrastructure to a more scalable and feature-rich platform that could support its expanding client base and innovative services.
The solution
Yottaa chose to expand its partnership with Fastly, leveraging the full suite of Fastly's edge cloud platform (CDN, Compute, Next-Gen WAF, and Image Optimizer) to enhance its offerings. This decision allowed Yottaa to focus on innovation rather than maintaining its own CDN infrastructure.
"We've been a Fastly partner for many, many years delivering cached content for our customers. However, we wanted to migrate away from managing our own hardware, so we expanded the partnership and leveraged Fastly to bring our core technology into the Compute apps and into their Edge network," explained Peter Karytko, Director of Technical Operations.
"We've always been impressed with the raw horsepower from Fastly in terms of speed of delivery, compression capabilities, and network footprint," said Trafton. "What really propelled us forward was Fastly's willingness to partner with us. We had a big session in our offices where Fastly team members came from all over the country to integrate with our team, sorting through how we could innovate together."
"The Next-Gen WAF is easy to use. We love the ability to manage multiple domains on a single service. Being able to do a lot less handholding of rule sets, and having it being customizable and adapt to our services has been instrumental in helping our team scale effectively."
Peter Karytko
Director of Technical Operations
"We've been a Fastly partner for many, many years delivering cached content for our customers. However, we wanted to migrate away from managing our own hardware, so we expanded the partnership and leveraged Fastly to bring our core technology into the compute apps and into their edge network."
Peter Karytko
Director of Technical Operations
"We've always been impressed with the raw horsepower from Fastly in terms of speed of delivery, compression capabilities, and network footprint."
Benjamin Trafton
VP of Client Services
Scaling performance while improving security
Since adopting Fastly's edge cloud platform in the summer of 2024, Yottaa has successfully onboarded numerous e-commerce clients, with plans to migrate the remaining customers to Fastly's network after the holiday code-freeze by early 2025. The results have been impressive, with clients seeing significant improvements in key metrics.
"We've seen on some of our largest customers about a 40% improvement in time to first byte (TTFB), we've seen a 36% improvement in start render, a 20% improvement in overall page load speed, an 8.8% improvement in conversion overall, and then roughly 15% on mobile conversion improvement," Karytko reported.
The integration of Fastly Next-Gen WAF has also yielded security benefits. "The Next-Gen WAF uses Signals to automatically identify and block suspicious behavior, like an IP hitting a specific endpoint 1000 times when it shouldn't," Trafton explained. This capability has freed up resources for both Yottaa and its clients, reducing the need for constant manual rule creation and management.
“The Next-Gen WAF is easy to use. We love the ability to manage multiple domains on a single service,” said Karytko, “Being able to do a lot less handholding of rule sets, and having it being customizable and adapt to our services has been instrumental in helping our team scale effectively.”
Gaining flexibility and control
Yottaa's custom solutions, built on top of Fastly's platform, provide clients with unprecedented control and flexibility in their web performance and security. The company rebuilt its HTML modification capabilities using Fastly Compute, allowing for real-time adjustments to customer websites.
"We can now expose the raw interfaces and APIs to our customers who are really into development," Trafton said. "This expands our appeal to a broader range of clients, from small retailers to those doing billions in online sales annually."
Fastly's observability tools have also proven valuable. "We use the Observability Domain and Origin Inspector, as well as all the CDN stats," Trafton noted. "We also set up endpoints to write all logs to S3 for our customers, so they can access those if they're not doing their own storage."
Preserving resources to drive innovation
By leveraging Fastly's infrastructure, Yottaa has been able to redirect its resources toward developing new features and capabilities for its clients. The company is exploring opportunities in personalization, A/B testing, and more aggressive lazy loading of images using the Fastly Compute platform.
"We see lots of opportunities to use Fastly Compute as a way to really tailor, customize, and personalize the front-end experience for these e-commerce websites," said Trafton.
Key takeaway
Yottaa's partnership with Fastly has enabled the company to deliver a more powerful, flexible, and secure solution to its e-commerce clients. By leveraging Fastly's edge cloud platform, Yottaa has positioned itself to meet the evolving needs of the e-commerce sector, driving performance improvements and security enhancements that directly impact its clients' bottom lines.
"I would definitely recommend Fastly. Everybody here has been very knowledgeable. The speed at which we've spun up and can spin up sites, and get our customers going has been incredible," said Karytko.
"By moving to the Fastly edge cloud platform, we are able to continue providing our customers with a seamless online experience and better edge capabilities," Trafton concluded. "This is one of the reasons why we're seeing such positive results across our client base."
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