Observability
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Engagement disparity: the inauguration & Women’s March
There was an uptick in traffic to media sites during the 45th president’s inauguration, but it didn’t compare to the election. Engagement during the weekend of January 20, 2017 in many ways mirrored the crowds — the Women’s March in DC had three times more people than the inauguration, and we saw a corresponding disparity in sustained online engagement. While traffic was high at the beginning of inauguration, it quickly levelled off. On the contrary, engagement during the Women’s March remained high into Saturday evening.
The top 10 moments of engagement in 2016
2016 was an eventful and emotional year, filled with surprises, cultural losses, tragedies, and the occasional glimmer of hope. Although we looked at 2016 as a whole, we found that the most instant and dramatic spikes in engagement were elicited by moments of global emotion — here’s a look at what we saw.
Real-time insights: ACLU + Giving Tuesday 2016
The Tuesday after Thanksgiving marks one of the biggest days of the year for donation sites, and giving numbers hit record highs this year. We’ve collaborated with the ACLU to share some hope-inspiring donation data.
Real-time insights: holiday traffic
Our CDN gives us a unique, real-time view of aggregated traffic patterns on the web. With the 2016 holiday shopping season upon us, we took a look at how shoppers have engaged with ecommerce sites — as expected, we saw a 207% increase in traffic as compared to normal at 11 AM ET on Black Friday. But, traffic spikes weren’t isolated to our ecommerce customers. We also saw increased engagement with charity donation sites as well as food-related sites.
Election day 2016
Although online engagement increases with every election, the 2016 presidential election saw an especially dramatic boost. As surprising polling results rolled in across the nation, voters and global observers turned to trusted media sites to follow the politically polarizing race — here are some of the traffic patterns we observed.
Major moments from the third and final presidential debate
This election has garnered an unprecedented amount of attention, and while traffic to media sites increased during the third debate, major moments of engagement (spikes) decreased by 83% as compared to the first debate. Here are some of the traffic patterns we saw.
How the internet reacted to the first presidential debate
As a CDN, we’re in a unique position to view traffic patterns: we’re able to get a closer look into traffic trends and spikes as they occur. This year’s presidential debate drew a record number of viewers — here are some of the traffic patterns we observed.
The Beyoncé Drop (and other Super Bowl phenomena)
Last Sunday over 111.9 million viewers tuned in for the Super Bowl. As a CDN, we’re in a unique position — we help companies handle the impact of successful Super Bowl ads, and monitor the results in real time. We thought it might be interesting to share some of the traffic patterns we noticed during the big game.
